United Real Estate Group – CCPA/CPRA Notice

Effective Date: 10/13/2026

I. Overview

United Real Estate Group (“United Real Estate Group,” “we,” “us,” or “our”) is committed to protecting the privacy and security of personal information provided to us by you, our clients, our agents, and others who use our Web site. For purposes of this CCPA/CPRA Privacy Notice, “United Real Estate Group” refers collectively to United Real Estate Group and the affiliated companies and brands that provide this notice, including when this notice is made available through a website operated under a different brand or through a United Real Estate franchisee website. This California Privacy Notice (“CCPA/CPRA Privacy Notice”) supplements our main Privacy Statement and applies solely to residents of the State of California (“consumers” or “you”). It is provided pursuant to the California Consumer Privacy Act of 2018, as amended by the California Privacy Rights Act of 2020, and its implementing regulations (together, the “CPRA”).

This CCPA/CPRA Privacy Notice describes the ways in which United Real Estate Group collects, uses, discloses, manages, and disposes of information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household (“Personal Information”). We want you to be comfortable and confident about your privacy, so you can enjoy participating in our online offerings and so that we can better serve your needs. We may amend or update this CCPA/CPRA Privacy Notice from time to time. You can tell when it was last updated by reviewing the “Effective Date of Privacy Notice” legend at the top of this page.

Where a United Real Estate Group affiliate, franchisee, or independently licensed agent collects your Personal Information directly and determines how it is used, that entity may be responsible for its own privacy practices.

II. Categories of Personal Information Collected from Consumers during the Preceding 12 Months

We have collected the below categories of Personal Information and sensitive Personal Information from consumers within the last 12 months:

Category	Examples
Identifiers	Real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol (“IP”) address, email address, telephone number, account name, or similar identifiers.
Personal Information Categories as listed in Cal. Civ. Code 1798.80(e)	Real name Postal address Telephone number Signature Real estate license number Bank account or other financial information (for example, in connection with commission payments or real estate transactions)
Commercial information	Records of real property, including properties you have listed, viewed, searched for, purchased, sold, or considered purchasing or selling, and your property search criteria and preferences.
Internet or other electronic network activity information	Browser type, server name, IP address, browsing history, search history, and information regarding your interaction with our Web site, including through cookies and similar technologies.
Geolocation data	General location information derived from your IP address or from property search areas you provide.
Audio, electronic, or similar information	Recordings of telephone calls and voicemails, and text or image messages (MMS) you exchange with us, where permitted by law.
Professional or employment-related information	Information about real estate agents, brokers, Team Members, and applicants, such as licensing status, brokerage affiliation, transaction history, and employment or independent-contractor application information.
Education information	Education information, defined as information that is not publicly available personally identifiable information as defined in the Family Educational Rights and Privacy Act (20 U.S.C. section 1232g, 34 C.F.R. Part 99), such as real estate pre-licensing and continuing education records.
Inferences	Inferences drawn from the information above to create a profile reflecting your property preferences and interests.
Sensitive Personal Information Categories as listed in Cal. Civ. Code 1798.140(ae)	Social security number, driver’s license number, state identification number, passport number, or similar government-issued identifiers (for example, for agent onboarding, background checks, tax reporting, or identity verification in connection with real estate transactions). Account log-in credentials, and financial account information in combination with any required access code or password.

Personal Information does not include publicly available information, de-identified, or aggregated consumer information, or information excluded from the scope of the CPRA.

III. Categories of Sources from which Personal Information is Collected from Consumers

United Real Estate Group obtains the categories of Personal Information and sensitive Personal Information listed above from at least one of the following categories of sources:

• Directly from you. For example, from forms you complete on our Web site, requests for our catalogs, bulletins, and reports, property search criteria you provide, listing agreements, agent applications, and emails, telephone calls, or text messages you send to us;
• Indirectly from you. For example, from observing your actions on our Web site through cookies and similar technologies, including the automatic logging of your browser type, server name, and IP address; or
• From third parties. For example, from our real estate affiliates, franchisees, and Team Members, multiple listing services (MLS), service providers and contractors, lead-generation and real estate portal partners, and publicly available sources such as public property records.

IV. Business or Commercial Use of Personal Information Collected from Consumers

When we ask you for information, we tell you, or it will be clear, what we need to fulfill your request and how we use it. We may use or disclose Personal Information for one or more of the purposes listed below:

• Providing real estate brokerage services, including searching for real estate properties meeting your search criteria and beginning the process of listing your property for sale;
• Responding to your requests, including sending you our catalog, free bulletins and reports, and updated information about properties;
• Managing our business relationships with clients, agents, brokers, franchisees, and Team Members, including billing, accounting, commission processing, collection, and support services;
• Providing information relating to our products and services, including marketing communications sent with your consent where required by law;
• Recruiting, onboarding, and supporting real estate agents and processing employment and independent-contractor applications;
• Administering, maintaining, and improving the functionality of our website and other IT services;
• Protecting the confidentiality and security of your information, and preventing, detecting, and responding to security incidents, fraud or potential fraud, or other illegal activities;
• Responding to complaints and customer service inquiries;
• Meeting our legal and regulatory obligations, including real estate licensing, recordkeeping, and fair housing obligations, and responding to requests from law enforcement personnel and agencies as required by law; and
• Evaluating or conducting a sale, merger, consolidation, change in control, transfer of substantial assets, reorganization, or liquidation of United Real Estate Group.

V. Categories of Personal Information, if any, Sold to or Shared with Third Parties in the Preceding 12 Months

We do not sell or rent your personal information for monetary consideration. However, like many Web sites, our Web site uses cookies, pixels, tags, and similar technologies provided by third-party advertising and analytics partners]. These partners may collect information about your visits to our Web site, such as your IP address, browser type, device identifiers, pages viewed, and property searches, and use it to show you advertisements about United Real Estate Group and our property listings on other Web sites and platforms and to measure the effectiveness of those advertisements. Under the CPRA, making this information available to these partners may be considered a “sale” of Personal Information or “sharing” of Personal Information for cross-context behavioral advertising.

In the preceding twelve (12) months, we may have sold or shared the following categories of Personal Information to or with third-party advertising and analytics partners: (1) identifiers, such as IP address, cookie identifiers, and device identifiers; (2) internet or other electronic network activity information, such as browsing and search activity on our Web site; (3) commercial information, such as properties viewed or searched; (4) general geolocation data derived from your IP address; and (5) inferences drawn from the foregoing about your property preferences and interests. We do not sell or share sensitive Personal Information.

Aside from our own real estate affiliates, we do not share your personal information with third parties for promotional use without your consent. In the preceding twelve (12) months, we may have disclosed each of the categories of Personal Information identified in Section II for a business purpose to the categories of third parties identified in Section VII.

Your Right to Opt-Out of the Sale or Sharing of Personal Information. You have the right to direct us not to sell or share Personal Information about you. You may exercise this right by clicking the “Do Not Sell or Share My Personal Information” link in the footer of our Web site, by adjusting your preferences in our cookie settings tool, or by emailing us at privacy@ure-group.com. Because cookie-based opt-outs are tied to the browser and device you use, you may need to opt out separately on each browser and device, and again if you clear your cookies.

Global Privacy Control. Our Web site recognizes and honors opt-out preference signals, such as the Global Privacy Control (“GPC”). If your browser or browser extension sends a GPC signal, we will treat it as a valid request to opt out of the sale and sharing of Personal Information associated with that browser or device and, if known, with your account or other consumer profile. To learn more about GPC, visit https://globalprivacycontrol.org. We will not require you to create an account to opt out, and we will wait at least twelve (12) months before asking you to opt back in to the sale or sharing of Personal Information.

VI. Actual Knowledge of Selling or Sharing the Personal Information of Consumers under 16 Years of Age

Our Web site is not directed to consumers under 16 years of age, and we do not knowingly collect, sell, or share the Personal Information of consumers under 16 years of age. If we learn that we have collected Personal Information from a consumer under 16 years of age without verification of parental or legal guardian consent, as appropriate, we will delete that information.

VII. Categories of Third Parties to whom Personal Information was Disclosed in the Preceding 12 Months

We may disclose Personal Information or sensitive Personal Information to a third party for the purposes identified in Section IV. When we disclose Personal Information for these purposes, we enter into a contract with the recipient that requires it to protect the Personal Information. We may disclose Personal Information and sensitive Personal Information to the following categories of third parties:

• Our real estate affiliates, including United Country Real Estate, and our franchisees and Team Members;
• Multiple listing services (MLS) and real estate listing and syndication platforms;
• Providers of data services such as Web site hosting, data hosting, customer relationship management, and SaaS tools;
• Outsourced IT, security, and data quality service providers;
• Transaction service providers, such as title, escrow, mortgage, home inspection, and appraisal companies, at your direction;
• Financial institutions and payment processors;
• Professional services providers, such as accountants, auditors, and attorneys;
• Marketing, email, telephone, and text-messaging service providers;
• Shipping or direct mail organizations;
• Law enforcement personnel, government agencies, and courts, when requested to do so or as required by law; and
• A successor or acquirer in connection with a sale, merger, consolidation, change in control, transfer of substantial assets, reorganization, or liquidation of United Real Estate Group.

VIII. Your Rights under the CPRA

You enjoy the following rights under the CPRA:

• Right to Know/Access: You have the right to know what Personal Information we have collected about you, including:
  • The categories of Personal Information;
  • The categories of sources from which the Personal Information is collected;
  • The business or commercial purpose for collecting, selling, or sharing Personal Information and/or sensitive Personal Information;
  • The categories of third parties to whom we disclose Personal Information; and
  • The specific pieces of Personal Information we have collected about you.
• Right to Delete: You have the right to request the deletion of Personal Information that we have collected from you, subject to certain exceptions.
• Right to Correct: You have the right to request the correction of inaccurate Personal Information that we maintain about you. You can also update or correct your contact information at any time by contacting us at privacy@ure-group.com.
• Right to Opt-Out of the Selling or Sharing of Personal Information: You have the right to opt-out of the selling or sharing of Personal Information about you, including through the “Do Not Sell or Share My Personal Information” link on our Web site or an opt-out preference signal such as Global Privacy Control, as described in Section V.
• Right to Limit the Use of Sensitive Personal Information about You: When applicable, you have the right to limit the use and disclosure of sensitive Personal Information about you if we use or disclose sensitive Personal Information for reasons other than those set forth in Section 7027(m) of the CPRA regulations (Cal. Code Regs. tit. 11, § 7027(m)).
• Right to Non-Discrimination: You have the right not to receive discriminatory treatment by us for the exercise of privacy rights conferred by the CPRA, including an employee’s, a job applicant’s, or an independent contractor’s right not to be retaliated against for the exercise of their CPRA rights. If you exercise any of your CPRA rights, we will not take any of the following actions unless permitted by the CPRA:
  • Deny you goods or services;
  • Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties;
  • Provide you a different level or quality of goods or services; or
  • Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.

Separately, at any time, you can let us know whether or not you want to continue to receive information from us about our products or services or updated information about properties by emailing us at privacy@ure-group.com. You will also need to make this preference known to any particular United Real Estate Group Team Member from whom you have received information about properties.

IX. Exercising Your Rights to Access, Correct, and/or Delete Personal Information About You

California residents and their authorized agents can submit requests for access, correction, and deletion for our review. California residents intending to exercise their rights described above should submit a verifiable request to us by either:

• Emailing us at privacy@ure-group.com; or
• Submitting the online request form available privacyportal.ure-group.com.

We may request additional information to verify the authenticity of your request, including confirming Personal Information that you have already provided to us, or potentially requesting additional Personal Information. If an authorized agent submits a request on your behalf, we may require written permission signed by you and may ask you to verify your identity directly with us. We will provide you with confirmation of our receipt of your request within 10 business days. We will work diligently to satisfy your request within 45 calendar days, and we may request up to an additional 45 calendar days to honor your request, depending on its complexity, in which case we will notify you of the extension.

X. Data Retention

Personal Information will be retained by United Real Estate Group for as long as the information is required to fulfill our legitimate business needs or the purposes for which the information was collected, or for as long as is required by law, including applicable real estate recordkeeping requirements.

XI. Charging You a Fee

We do not charge a fee to process or respond to your verifiable request unless such requests are excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.

XII. Exercising Your Right to Limit the Use of Sensitive Personal Information About You

We do not use or disclose sensitive Personal Information about you for purposes other than those specified in Section 7027(m) of the CPRA regulations (Cal. Code Regs. tit. 11, § 7027(m)). Accordingly, we do not offer a right to limit.

XIII. Denying Rights and Appeals

If we deny any of your rights granted by the CPRA, you may have the right to appeal the decision with us. If you would like to appeal a prior decision, please include ‘Data Request Appeal’ in the subject line, along with the prior request and related communications, and send it to privacy@ure-group.com. Additionally, you may contact the California Privacy Protection Agency or the California Attorney General if you have concerns about the results of the appeal.

XIV. Private Right of Action and Complaints

In limited circumstances, you can sue a business under the CPRA if there is a data breach. More information about the types of data breaches for which you can sue a business under the CPRA can be found at Cal. Civ. Code § 1798.150.

For all other violations of the CPRA, you may file a consumer complaint with the California Privacy Protection Agency, including through the electronic complaint system available on the Agency’s website at https://cppa.ca.gov. If you choose to file a complaint, explain exactly how the business violated the CPRA, and describe when and how the violation occurred. Please note that the California Privacy Protection Agency cannot represent you or give you legal advice on how to resolve your individual complaint.

XV. Notice of Financial Incentive

We do not offer a financial incentive or price or service difference in exchange for the retention, sale, or sharing of Personal Information about you or sensitive Personal Information about you.

XVI. Changes to this CCPA/CPRA Privacy Notice

We reserve the right to change or amend this CCPA/CPRA Privacy Notice to address new issues of privacy and information security and to reflect changes to our Web site or business practices. We will review and update this notice at least once every 12 months.

When we make changes, we will post the updated notice in this section of the United Real Estate Group Web site and update the notice’s effective date. Your continued use of our Web site following the posting of changes constitutes your acceptance of such changes.

XVII. Contact

If you have any questions about this CCPA/CPRA Privacy Notice or our privacy practices or procedures, please feel free to email us at privacy@ure-group.com or call us toll-free at 888-960-0606.